Are digital marketing certificate programs a good way to self-study digital marketing? Does having a marketing certification make you more likely to get hired or is it a waste of time? After our research, you’ll find everything you need to know about digital marketing certifications in this comprehensive overview. First, here are the top digital marketing certifications available in 2022. Learn about the cost of each certification, how to earn it, and the benefits of taking each course. At the end of the article, I’ll also discuss the jobs you can get with a digital marketing certification and other helpful advice on how to approach the learning process. This list includes the best online marketing programs offered by reputable training institutes, marketing organizations, and universities.
What is a Digital Marketing Certificate?
Digital Marketing Credentials are awarded to individuals who have completed the online digital marketing course requirements. It is a method of validating the owner’s skills and education in digital marketing techniques and strategies. Certified Marketers can use this certification to differentiate themselves from other marketers and increase their chances of being hired. A digital marketing certificate is different from a digital marketing degree. A degree in digital marketing can be obtained by attending a regular university program (classroom education, usually four years) and earning a bachelor’s or master’s degree.
Top Digital Marketing Certifications of 2022
1. Google Digital Marketing Certification
Google Digital Garage is Google’s learning platform. We offer a variety of online courses and certifications covering a variety of topics from digital marketing to machine learning to self-improvement. One of the most popular certificates is the Google Digital Marketing Certificate. Here’s what you need to know about this certificate:
- It’s free
- For beginners in digital marketing. The course is titled “Fundamentals of Digital Marketing” and is primarily aimed at digital marketing beginners.
- I have 26 modules
- This is a video course (40 lessons in total)
- We are accredited by Interactive Advertising Bureau Europe and The Open University.
This Google digital marketing certification will help you build the following skills:
- Content marketing
- Email marketing
- Local marketing
- Business strategy
- Marketing Analytics
- Display advertising (Google Ads)
- e-Commerce basics
- Search engine marketing
- Social media marketing
- Video Marketing
- Web optimization
How do you get certified? To become Google Digital Marketing Certified, you must complete all 26 modules and pass the final exam (40 questions).
Is it worth getting a Google Digital Marketing Certification? It’s a great beginner’s certificate and it’s free. The online learning platform is easy to navigate and the modular structure is well organized. If you know nothing about digital marketing, this course is a good place to start. Learn basics and advanced theory, but don’t become an expert. Other programs on this list, taught by industry experts, include real-world examples and offer more practical advice beyond theory. In short, you can follow this online marketing certificate and get certified (good for your resume), but this is not a course to use as a reference when starting to work on advanced digital marketing strategies.
2. Reliablesoft Digital Marketing Certification
Founded in 2016, Relialesoft Academy is part of Reliablesoft’s Digital Marketing Agency. ReliableSoft’s training programs are prepared and led by experienced digital marketers with over 20 years of industry experience. Reliablesoft Academy currently offers two of his certificates: an SEO Certificate and a Digital Marketing Certificate. The Digital Marketing Certificate covers the following areas:
- Search Engine Optimization
- Facebook / Instagram Ads
- Google Ads
- eCommerce Optimization
- Google Analytics (including Google Analytics 4)
- Email Marketing
- Content Marketing
- Social Media Marketing
- Keyword Research
- Digital Marketing basics
Here’s what you need to know about Reliablesoft Digital Marketing Training:
Course materials include techniques and practices to help you optimize your digital marketing campaigns. The fact that the lessons are prepared by professionals currently working in the industry offers the added benefit of learning to actually work in real-world scenarios, rather than being good to know in theory.
- Courses are updated regularly to incorporate the latest techniques and practices.
- By the end of this training, you will know exactly what steps you need to take to run a successful digital marketing campaign.
- Suitable for anyone who wants to learn digital marketing and become a true expert.
How do you get certified? You must complete all 10 courses and pass 2 exams. SEO exam (which also earns SEO certification) and digital marketing exam. Both exams are multiple choice exams.
Is Reliablesoft Certification Worth It? To avoid biased responses, read feedback from over 4200 students already enrolled in this program. Compared to other programs on this list, this certificate is affordable for everyone. It also comes with his unconditional 60-day money-back guarantee.
3. Harvard Digital Marketing Strategy Program
Harvard Extension School offers many professional development programs. One of them is the Digital Marketing Strategy Program. This program is ideal for executives, mid-level marketers, and professional marketers who want a comprehensive understanding of digital marketing strategy development and execution. Participants should have prior knowledge of how digital and social media platforms work. Here’s what you need to know about Harvard certificates.
- It’s not an online course. It is his five-day intensive classroom training course held on the campus of Harvard University in Massachusetts.
- Pre-registration is required for this training (multiple registration dates are offered in 2022).
- It comes with a certificate of completion, not a certificate. This means that upon completion of this program, Harvard Digital does not earn his marketing degree, but instead earns a Certificate of Participation in a specific program.
- It is offered by Harvard extension school and not directly from Harvard University.
What is included?
This program is all about digital marketing strategies. It is not for beginners or those who want hands-on experience with digital marketing. This is a program for marketers and business executives who want to understand how to integrate digital marketing channels into their marketing campaigns. Covers a wide range of topics including SEO, Search Engine Marketing, Influencer Marketing, Social Media Promotion, Content Marketing, and more.
How do you get certified? Receive a certificate to participate in the Digital Marketing Strategy Program. Is the Harvard Digital Marketing Certification Worth It? Yes, if you are already working for a large company and want to get an idea of
4. Duke Digital Media and Marketing Certificate
Duke University, based in North Carolina, offers certificates in digital media and marketing through its Duke Department of Continuing Studies. DCS offers a wide range of certifications through online training. This certification is intended for students new to the digital marketing industry and experienced online marketers. All students are required to complete an introductory Digital Marketing Certified Associate in Digital Marketing (DMCA) module, after which they can enroll in one of the following courses:
- Advanced SEO (Search Engine Optimization)
- Advanced PPC (Pay-Per-Click Advertising)
- Advanced Social Media Marketing
- Advanced Mobile Marketing
- Advanced Content Marketing
- Advanced Web Analytics
- Advanced Conversion Optimization
- Advanced Email Marketing
What you should know about this online certificate program is the following:
- Access to course materials for 12 months only. The estimated learning time is about 350 hours. Therefore, he should plan at least 10 hours a week if he wants to take all the courses before the subscription expires.
- Courses are administered by SimpliLearn, not taught by Duke University faculty.
- No refunds will be given. Unlike other academies, you cannot ask for a refund if you are not satisfied with the course materials.
- The DMCA module is mandatory, so you must complete it first before proceeding to the rest of the course.
How do you get certified? There are three certifications you can achieve:
Certificate of Completion: You must have completed the basic course and completed at least 6 advanced courses. Also, he must achieve a score of 80% or above on any of the tests offered in each course.
Online Marketing Certified Professional (OMCA and OMCP): This course may lead to OMCA and OMCP certifications. These certificates are awarded by the organization’s Online Marketing Certified Professional (OMCP). Please note that exams for OMCA and OMCP certifications are not included in the course fee.
Is the Duke Marketing Certification Worth It? It’s a comprehensive program that covers all areas of digital marketing and includes three additional themes. Limited time access, no refunds, and you must take an external exam to become certified.
5. DMI Digital Marketing Pro Certificate
Founded in 2009, the Digital Marketing Institute is one of the leading providers of digital marketing training. They offer multiple diplomas and certifications covering a wide range of digital marketing disciplines. The company’s network of partners has expanded worldwide, with 140 educational partners offering training programs. The DMI Pro Certificate includes 30 hours of online training covering the following digital marketing areas:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
What you should know about the Digital Marketing Insitute DMI Pro certificate is the following:
- This Digital Marketing Certification is a hands-on course designed to help you improve your online marketing campaigns.
- Suitable for beginners, traditional marketers, IT managers, small business owners, and startups.
- We offer a 14-day refund if you have not accessed the program.
- The course is taught by an instructor with his real digital background (although the instructor’s name and experience are not given).
How do you get certified? You must pass the exam (3 hours) administered by Pearson Vue through its global network of testing centers. The exam fee is included in the course fee.
Is the DMI Pro certificate worth it? There are many benefits to enrolling in this certification program. You’ll receive a globally recognized digital marketing certificate, courses that cover all major digital marketing channels, and excellent support (exam prep questions and other resources). The downside is that there is no money-back guarantee based on course satisfaction. If you register and find the materials too basic or unsatisfactory, you will not receive a refund.
6. SimpliLearn Digital Marketing Specialist Certificate
Simplilearn is an online learning platform founded in 2009. Starting as a blog, he has grown into one of the world’s leading certified training providers. They offer many digital marketing certification programs, one of which is a Digital Marketing Specialist certification. They call this the ‘Master’s Programme’ and it consists of six core courses (and additional electives) that cover in detail the following subjects:
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Certification Program
- Advanced Social Media
- Advanced Mobile Marketing
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Website Conversion Rate Optimization
- HubSpot Email Marketing Certification Training
The content taught in this course aligns with other marketing certifications such as Google Ads, HubSpot, Facebook Blueprint, and Bing Ads. Additionally, after completing the Master’s degree, he can also apply to pass the relevant exams and his OMCP certification (exam vouchers are included in the price). Here’s what you need to know about this training program.
After registration, you will have access to course materials for one year. You can take online classes anytime during this period. You will also have the opportunity to enroll in many training courses during the year. We offer a 7-day money-back guarantee if a subscriber has not viewed more than 25% of her content. Courses are led by highly experienced instructors. In addition to theory, you will also learn how to use various digital marketing tools. Registering also gives you access to dedicated forums moderated by faculty and industry experts.
How do you get certified?
- Upon completion of the main course, a certificate of completion will be awarded.
- Upon completion of all six main courses, you will be awarded the Digital Marketing Specialist Master Certificate.
- You can then use your exam voucher to take her OMCP exam and get your OMCP certification.
Is the SimpliLearn Digital Marketing Certification Worth It? Yes. In fact, it’s one of the best digital marketing certification programs to take this year. The main reasons are:
- The course instructors are experienced, digital marketers.
- The course material is practical and not theoretical.
- Their refund policy is good.
- The program syllabus covers a wide range of online marketing techniques.
7. Coursera Digital Marketing Specialization
Coursera is an online education platform that offers a variety of courses, specializations, professional qualifications, and online degrees from top universities. Classes are 100% online and a subscription-based service starting at $39/month. Enrolling in Coursera gives you access to a variety of courses and earns you a certificate upon completion of the course. To earn a specialization (such as Digital Marketing), you must complete a series of courses included in your Specialization Path. The Digital Marketing Specialization is offered by the University of Illinois and is part of the Master of Business Administration (iMBA) degree. Includes the following courses:
- Marketing in a Digital World
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
What you should know about Coursera’s program is the following:
- This program, offered by the University of Illinois, does not offer a degree in digital marketing but does provide a certificate upon completion of individual courses.
- A 7-day trial is available. During this period, you can cancel your account and request a refund.
How do you get certified? Certificates are awarded upon successful completion of each of the seven courses and a hands-on project.
Is the Coursera Digital Marketing Specialization Worth It? Course materials help you develop the following digital marketing skills: digital marketing, marketing, pricing strategy, marketing analytics, mobile marketing, and social media marketing.
This is a highly theoretical course and does not teach you how to run a digital marketing campaign or how to work as a digital marketing professional. If she wants to continue her studies and pursue her iMBA degree awarded by the University of Illinois, she should enroll in this certificate program.
8. OMCP Digital Marketing Certification
The OMCP Digital Marketing Certification is offered by Online Marketing Certified Professional organizations. OMCP does not provide training, but rather standards and requirements to become a Certified Digital Marketer. Here’s what you need to know about the OMCP:
- They offer two online marketing certifications, the OMCA Digital Marketer Certification and the OMCP Digital Marketing Certification.
- Aimed at novice digital marketers, OMCA is the first step towards earning a Premium Certificate (OMCP).
To access OMCA, you must:
- Pass the OMCA exam
- Have a secondary education or equivalent degree (e.g. High School Diploma or GED)
- Have at least 600 hours of online marketing experience or have completed one of our certified digital marketing courses.
How do you get certified for OMCP?
To become OMCP certified, you need to: Pass the OMCP exam. Also, certify that she has 5,000 hours of experience or a post-secondary degree and she has 2,000 hours of experience, or completed an approved digital marketing course and she has 1,000 hours of experience.
The OMCP Exam
The exam is available online and costs $395. It is a multiple-choice exam and takes approximately 2 hours and 15 minutes. The online marketing areas included are:
- Content Marketing
- Conversion Rate Optimization
- Email Marketing
- Mobile Marketing
- Paid Search (PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Digital Analytics
After passing the exam, you will need to create an account with OMCP and upload proof of experience and other credentials. Documents will be checked by her OMCP and awarded with a Digital Marketing Certificate.
Is OMCP certification worth it? It depends on what your goals are. If you want a globally recognized certification, this is a good choice. For those who work for a large company and want to prove their credentials, OMCP certification can help them stand out from the crowd. But it won’t help you become a better digital marketer. The process is complicated and you must renew every two years to maintain your certification status. When you start working in the digital marketing industry, you don’t want to spend time keeping your certifications up to date.
9. LinkedIn Digital Marketing Certificate
LinkedIn Learning was developed after Microsoft acquired Lynda. The platform is subscription-based (similar to Coursera and Udemy). They pay a monthly fee and get access to the online courses available in the library. Unlike Reliablesoft Academy and Digital Marketing Institute, we don’t just offer training in digital marketing, we also offer training in many different areas. Combine multiple courses into one learning path. The Become a Digital Marketer learning path helps you learn the basics of online, mobile, and content marketing and create an effective online marketing plan. Includes the following courses:
- Online Marketing Foundations
- SEO Foundations
- Google Analytics Essential Training
- Content Marketing Foundations
- Lead Generation Foundations
- Growth Hacking Foundations
- Building an Integrated Online Marketing Plan
How do you get certified? You get a certificate of completion for each course.
Is LinkedIn Learning Training Worth It? The great thing about LinkedIn Digital Marketing Training is that some courses are taught by reputable and experienced digital marketers. Learning from an industry expert is far more valuable than learning from a university professor with no hands-on experience. The downside is that the learning paths consist of courses that are unrelated to each other. This means you lose the benefits of structured learning offered by dedicated digital marketing packages created by the same academies and instructors.
10. PCM Digital Marketing Certification
The American Marketing Association (AMA) was founded in 1953. This is a membership-based community for marketers across North America. AMA has partnered with the Digital Marketing Institute to offer two marketing certifications. PCM Digital Marketing Certification and Certified Digital Marketing Professional (DMI Pro).
How do I become AMA certified? AMA does not provide training or testing. To earn both certifications, you must pass the DMI Pro certification exam offered by the Digital Marketing Institute.
Is AMA Certification Worth It? AMA certification is no longer available as a stand-alone certification but is instead awarded to students who pass the DMI Pro exam. DMI Pro is a globally recognized certification and worth pursuing.
11. Facebook Blueprint Certifications
Facebook Blueprint Certification is the official Facebook certification program for digital marketers. We have excellent certification programs such as the Digital Marketing Associate Certification and the Marketing Science Professional Certification. Associate certifications are valid for 24 months and Professional certifications are valid for 12 months.
How do I get certified? To be certified, he must pass one exam for each certification. You can prepare for the exam with online courses on Blueprint or other Facebook courses you can find online. Certification is not free. You must pay $150 for each exam. The exam can be taken at your local testing center or online (proctored by an online proctor).
Is Facebook Blueprint Certification Worth It? In short, yes. All modern digital marketing professionals should be Facebook certified. Facebook is an important channel for any digital marketing campaign, and certification demonstrates mastery of Facebook’s tools. Our Facebook Blueprint review explains everything you need to know about Facebook Certification and the steps to get certified.
12. Google Ads Marketing Certification
Google Ads is the most popular online advertising platform and it is imperative that all marketers have good knowledge and hands-on experience. At Google, through Google Skillshop he offers six of her Google Ads Marketing certifications. All certification programs are free, and you can use Skillshop’s online courses and other resources to prepare for your exams.
How do you get certified? To become certified, you must pass an online exam. The exam is free and available through the Skillshop platform. All exams are multiple choice with approximately 50 questions.
Is the Google Ads certification worth it? This is definitely one of the certifications that should not be missing from your CV. Not only does the certification help improve your marketing skills, but it’s also part of the Google Partner Program for Agencies. digital he needs this to become a google partner if he is a marketing agency owner. If you are a job-seeking employee, it makes you attractive to prospective employers.
13. YouTube Certification
YouTube offers several courses through the YouTube Creator Academy. Divided into six categories, the courses cover all aspects of YouTube marketing, including channel optimization, content strategy, and production.
How do you get certified? First, you need to sign up for YouTube Academy and choose one of the available courses. Complete lessons at your own pace and pass the exam with a score of 75% or higher to become certified.
Is YouTube Certification Worth It? If YouTube is part of your marketing strategy, it’s worth spending a few hours reading the course material and getting certified. You don’t have to take all the courses. You can start with courses directly related to your industry.
14. Google Analytics Certification
The Google Analytics Individual Qualification is a free marketing certification offered by Google to Google Analytics customers. It covers both basic and advanced Google Analytics concepts such as reporting, conversion tracking, and audiences.
How do you get certified? To become Google Analytics Certified, you must sign up for a Google Skillshop account and prepare for an Analytics Academy course. The
exam is free and available online. It contains 70 questions and can be answered in 90 minutes. The exam consists of a mixture of multiple-choice and true/false questions. The pass rate is 80%.
Is a Google Analytics certification worth it? Earning a Google Analytics Individual certification is absolutely worth it. The biggest benefit of certification is the analytical skills you develop while preparing for the certification exam. Help them become Google Analytics experts and become a better digital marketer, whether dealing with SEO, PPC, or content marketing.
15. Google Digital Marketing & eCommerce Certificate
Google Digital Marketing & eCommerce is a paid marketing certification offered by Google through Coursera. Contains seven of his courses on topics related to digital marketing and e-commerce. Six months prepares a student with no marketing experience for an entry-level job in digital marketing. Accredited by the Association of American Advertising Agencies (4A`s) and the American Advertising Federation (AAF).
What is included?
This certificate includes 7 courses with a total duration of 152 hours. Students can complete the course 100% online at their own pace and time. Specifically, this Google Digital Marketing Certificate covers the following topics:
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
How do you get certified? To earn the Google Digital Marketing and eCommerce Professional certification, you must complete all courses and pass all graded exams. The exam is a multiple-choice quiz format and is given at the end of each course. Comprehensive Google Digital Marketing & Ecommerce Certification Review with sample exam questions and other helpful details.
Is the Google Digital Marketing & eCommerce Certificate worth it?
Yes, this Google certificate is definitely worth it. Compared to the free Fundamentals of Digital Marketing certification, this certification is more comprehensive and hands-on. It includes his 152 hours of content instead of 40 and includes hands-on lessons on eCommerce marketing (such as using Shopify to create an online store).
In addition, it provides students with resources to help them find work after successfully completing their studies.
How Much Do Digital Marketing Certifications Cost?
To help you decide which digital marketing certification best fits your needs, here’s a comparison chart showing the cost of digital marketing certifications for 2022.
|Digital Marketing Certification||Free|
|Digital Marketing Certification||Reliablesoft Academy||$119|
|Digital Marketing Strategy Program||Harvard University||$5,995|
|Digital Media and Marketing Certificate||Duke University||$3,195|
|Digital Marketing Pro||Digital Marketing Institute||$1,995|
|Digital Marketing Specialist Certificate||Simplilearn||$1,499|
|Digital Marketing Specialization||Coursera||$592|
|Online Marketing Certificate||OMCP||$1,499|
|Digital Marketing Certificate||LinkedIn Learning||$29,99 (per month)|
|Digital Marketing Certification||American Marketing Institute||$1,955|
|Digital Marketing Associate||$150|
|Google Ads Certification||Free|
|Google Analytics Certification||Free|
|Google Digital Marketing & eCommerce Certificate||$234|
Is a Digital Marketing Certificate Worth It?
Yes, it’s worth getting a digital marketing certification. Learn about the benefits and value of becoming a Certified Digital Marketer below.
Best way to learn digital marketing on your own
A digital marketing certification is a great way to learn digital marketing yourself. Instead of spending time searching for clues about how different parts of digital marketing work together, you can enroll in online marketing courses for structured training.
Get a plan to follow
A good course comes with a study plan and step-by-step instructions so you can learn faster and more effectively than reading random blog posts or watching irrelevant YouTube videos.
Learn from the experts
By enrolling in an online marketing certification program taught by experienced digital marketers (such as those listed below), you’ll learn not only the theory of digital marketing but also how to apply it in practice. increase. Digital marketing is a very hands-on field, and trainers with years of professional experience in the industry can teach you what you need to know, not what you need to know.
Prove your professional skills
Getting a digital marketing certification doesn’t automatically make you an expert, but it’s a step in the right direction. Becoming an expert requires years of professional experience in executing and sharing success stories for digital marketing campaigns.
If you’re starting now and don’t have any work experience yet, your certificate will show potential employers and clients that you have the skills and determination necessary to succeed as a digital marketing specialist. A great addition to your resume or career.
Stay on top of new developments
Our popular certification programs are updated regularly to incorporate the latest digital marketing trends and practices. When registering for the program, please ensure that your materials have been recently updated.
Can I Get a Digital Marketing Certification Online?
Online training is one of the many ways to earn a digital marketing certification. Most of the certifications listed below are taught through on-demand online training. This means you can follow his lessons online at your own pace and time.
What Jobs Can You Get with a Digital Marketing Certificate?
Becoming a Certified Digital Marketing Professional is the first step to a career in digital marketing. However, as mentioned earlier, a certificate alone does not make you an expert in digital marketing. You need both qualifications and experience to aim for top jobs and higher salaries as a Digital Marketing Manager. So, with a marketing certification or a degree in digital marketing, you can land entry-level jobs in digital marketing and work in:
- Digital Marketer
- Digital Marketing Specialist
- Content Marketing Specialist
- SEO Specialist
- Social Media Manager
- Email Marketing Manager
- SEM Marketing Manager
- PPC Manager
- Conversion Optimization Specialist
The average salary for digital marketing specialists in the US (based on years of experience) is the following:
- 0-1 Years of Experience: $53K
- 1-3 Years of Experience: $57K
- 4-6 Years of Experience: $68K
Where can you find entry-level digital marketing jobs?
- You can apply to a digital marketing agency (search for digital marketing agencies on Google and find job sites).
- You can start your own digital marketing agency and provide digital marketing services to your clients.
- Become a freelancer and apply for digital marketing jobs through Upwork, Flex Jobs, Glassdoor, and Angel List.
Digital Marketing Certifications: The Bottom Line
Here are some tips to consider when choosing a digital marketing certificate. running costs, etc.), this may increase the price you pay for the course, but it does not increase the value you get. For example, Duke University charges $3,995 for the same course offered directly by 591Lab at $1,499. Same course, different provider, different cost.
Look for decent refund options – After enrolling in a certificate program, you may find that this is not what you wanted. You should be able to get your money back. The only academies that offer decent refund options are Reliablesoft Academy (60-day money-back guarantee) and SimpliLearn (7 days).
Enroll in the course and use it as a reference – learning digital marketing is not a one-time process. Watching videos alone is not enough as you are likely to forget what you have learned in the lessons very quickly. You need a course with good structure, text, and video material that you can refer to as you work on your campaigns.